KPI Mastery Blueprint

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How to track the right numbers and make better decisions , explained through 22 practical KPIs you can start using today..

  • Learn the three KPI categories and how each one shapes business performance
  • Use simple formulas to calculate sales, marketing, and customer metrics with clarity
  • Focus on numbers that impact revenue instead of vanity metrics that distract
  • Apply a clear system to connect KPIs with real goals so you can guide growth with confidence

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Description

About KPI Mastery – Measure What Matters

Most businesses struggle to grow because they’re tracking the wrong numbers—or not tracking anything at all.

This eBook flips the way you look at data. It’s not about vanity metrics; it’s about knowing exactly which numbers drive sales, marketing, and operational success.

Inside, you’ll get a clear, step-by-step system for understanding, calculating, and applying the 22 most critical KPIs to make smarter business decisions.

What you’ll learn inside:

The 3 types of KPIs every business must track—and how they impact your growth

Easy-to-follow formulas for calculating key KPIs like Sales Conversion Rate, Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS)

How to interpret metrics like Customer Lifetime Value (CLV), Net Promoter Score (NPS), and Customer Retention Rate

The difference between sales, marketing, and operational KPIs—and how to use them effectively

How to avoid vanity metrics and focus only on numbers that drive profit and sustainable growth

A proven framework to align your KPIs with your business objectives

Real-world KPI success stories and common mistakes to avoid

Whether you’re leading a small team or scaling a growing business, this blueprint helps you take control of your numbers—and your growth.

Grab your copy now and start tracking what truly matters.

Full table of contents

  1. What are KPIs and Why Are They Important?
    1. Understanding KPIs
    2. Types of KPIs
    3. The Importance of KPIs​​
  2. KPIs for Sales
    1. Sales Conversion Rate
    2. Average Order Value (AOV)
    3. Cart Abandonment Rate​​
    4. Customer Lifetime Value (CLV)
    5. Gross Merchandise Value (GMV)
    6. Return on Investment (ROI)
  3. KPIs for Marketing
    1. Customer Acquisition Cost (CAC)
    2. Marketing Qualified Leads (MQL)
    3. Traffic to Lead Ratio​​
    4. Lead to Customer Ratio
    5. Landing Page Conversion Rates​​
    6. Break Even ROAS (BROAS)
    7. Return on Advertising Spend (ROAS)​​
    8. Digital Marketing ROI
    9. Net Promoter Score (NPS)​
  4. KPIs for Manufacturing
    1. Cycle Rate (Production Time)
    2. Yield
    3. First Time Yield (FTY)​​
    4. First Time Through (FTT)
    5. Inventory Turnover​​
    6. Rate of Return
    7. Production Efficiency​
  5. Aligning KPIs with Business Objectives
    1. The Crucial Connection: KPIs and Business Objectives
    2. Strategies for Aligning KPIs with Business Objectives
    3. Real-World Success Stories
    4. Challenges and Pitfalls​

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