About KPI Mastery – Measure What Matters

Most businesses miss out on growth because they don’t track the right numbers.

From sales to marketing to operations, not knowing what drives success could be costing you more than you realize.

But there’s a way to fix it…

We break down 22 must-know KPIs for every business – the key metrics that help you understand what’s working – and what’s not in your business.

You’ll master how to track essential KPIs like: Sales Conversion Rate, Customer Lifetime Value, Average Order Value and 19 more KPIs

KPI Mastery shows you exactly how to calculate these numbers, with easy formulas and real-world examples that make implementation simple and effective.

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Full table of contents

What are KPIs and Why Are They Important?
1. Understanding KPIs
2. Types of KPIs
3. The Importance of KPIs
KPIs for Sales
1. Sales Conversion Rate
2. Average Order Value (AOV)
3. Cart Abandonment Rate
4. Customer Lifetime Value (CLV)
5. Gross Merchandise Value (GMV)
6. Return on Investment (ROI)
KPIs for Marketing
1. Customer Acquisition Cost (CAC)
2. Marketing Qualified Leads (MQL)
3. Traffic to Lead Ratio
4. Lead to Customer Ratio
5. Landing Page Conversion Rates
6. Break Even ROAS (BROAS)
7. Return on Advertising Spend (ROAS)
8. Digital Marketing ROI
9. Net Promoter Score (NPS)
KPIs for Manufacturing
1. Cycle Rate (Production Time)
2. Yield
3. First Time Yield (FTY)
4. First Time Through (FTT)
5. Inventory Turnover
6. Rate of Return
7. Production Efficiency
Aligning KPIs with Business Objectives
1. The Crucial Connection: KPIs and Business Objectives
2. Strategies for Aligning KPIs with Business Objectives
3. Real-World Success Stories
4. Challenges and Pitfalls